Wednesday, August 23, 2006

What a Sports Investor Should Look for When Choosing a Sportsbook (Part II)

In yesterday's post, I went over 4 of the guidelines that I use to determine if a Sportsbook is safe for me to keep my investments. There are a few more PPB Guidelines that I regularly use and advise to use, so let’s go right to it.

Internet Maze

How many times have you been on a website trying to find the customer service numbers which were buried deep in the site and a link to them found only after you dug around in the website’s forums. That’s a big no-no. The site should be designed so that you as a consumer, and more importantly as an investor, are able to find everything you need to quickly; from the current lines, to wager confirmations, to help files.

You also need to be able to get to this information without getting with a performance penalty just because there are whole ton of investors logged onto the Sportsbook at the same time. So, if you want to capitalize on a PPB Play that became available 15 minutes before game time, you should be able to put in your investment wager just as quick as you would be able to if you were the only person logged onto the site.

Technology Geeks

This is related to the previous guideline. With all the awesome technology that comes out on a daily basis, there are no excuses these days for a website to not be Speedy Gonzalez quick. When you login, the website needs to be Johnny Immediate Response. If you can take a sip of coffee, bite of a donut, and have an empty mouth, all by the time you login successfully…you need to look elsewhere.

Phones are a big thing here as well. If you have to talk to someone, it shouldn’t sound like you’re talking to Gilligan through a coconut phone. In addition, it’s a huge plus if your investment information is accessible through automated telecommunications. Sometimes, I prefer pressing a few buttons to get all my information and not have to deal with a real person if I do not need to.

If it’s Free, it’s for Me

Come on. Who doesn’t like to get bonuses and free gifts? If you see a Sportsbook showing off it’s promotions in advertisements all over the place than it’s a very safe bet that the Sportsbook has the bank to be able to cover those costs and everything else with no problem. This also ties in with the PPB Guideline about the age of a Sportsbook and earning a reputation.

Uncle Tony's Vig

If you’re getting anything higher than the standard 11/10 on a straight up play, than just say no way. Why give up your investment earnings when you don’t need to. Sportsbooks, just like any other business out there, are in competition for your hard-earned money. Through this competition, you benefit by getting different types of odds for the different types of plays you can make. For example use the odds list at each of the Sportsbooks you currently have money in, to see which will give you the best return on your PPB Parlay.

I really did want to finish off this guide tonight, and I only have one more PPB Guideline to go. But, it’s a point that has a lot of things to be said about so I feel it is best suited to be in a post all on its own.

Today’s and yesterday’s post have shown you 8 PPB Guidelines so far, in order for you to make more solid decisions about the Sportsbooks you invest at. Tomorrow, I will give you my final, and super important, guideline tip.

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